PRIVACY POLICY

BESTIMMUNGEN NAKEDFOOD.CH GmbH (01.09.2023)

We protect your personal data and privacy. We adhere to Swiss data protection law and regulations. When we refer to the processing of your personal data, we mean all activities such as storage, processing, use, and deletion. We collect data transparently and only for as long as necessary. In this privacy policy, we inform you about what we do with your data when you visit our website or use our services. We may also inform you separately about the processing of your data. The privacy policy may be updated at any time.

When you place an order, you provide us with your personal data. To ensure that this information does not fall into the wrong hands, you can transmit it to us encrypted using the SSL procedure. This is a secure procedure on the internet. However, please note that data transmission over the internet always carries a certain risk, and complete protection against unauthorized access cannot be guaranteed.

DATA PROCESSING

Responsible for data processing according to data protection law is:

NAKEDFOOD.CH GmbH
Gewerbestrasse 5
6330 Cham
Schweiz

For questions regarding data protection and the processing of your personal data, as well as for information, you can reach us at info@nakedfood.ch.

If you use service providers such as PayPal or credit card institutes, their own data protection regulations apply.

On our website, we routinely process various types of data, including:

Contact details (name, first name, email, address, phone numbers),
Registration data (username, password),
Content data (text entries),
Usage data (visited websites, access times, click behavior),
Communication data (IP address, date, time, visited pages, device information),
Server log files (browser type and version, operating system, referrer URL, hostname of the accessing computer, and time of the server request).

In addition, within the scope of customer and business relationships, we also process:

Contract data (consumption groups, consumption types, collection information, services used, payment information),
Customer data (personal data, customer number, type of customer, customer history, information on purchased goods or services, order data, payment data).

We process your data, in particular, for the following purposes: provision of our services, processing of customer and business relationships, visiting our website, contacting you, sending newsletters, operating a webshop, product reviews and satisfaction surveys, as well as marketing measures.

How do we process your personal data? We process your personal data based on various legal bases. These include the conclusion or fulfillment of a contract with you, your consent (which you can revoke at any time), a balancing of interests (in which you can object under certain circumstances), and legal obligations.

We also process your personal data based on our own interests, such as customer support, business relationships, advertising and marketing, and improving our products and services. If you have given your consent electronically, we will record this and store information such as your username, the location on our website, and the date and time. You can revoke your consent or object to the processing at any time by contacting us.

PURPOSE AND SCOPE

You can visit our website without providing personal data. We use a secure connection (SSL), but some subpages may also be accessible without encryption. When you visit our website, we temporarily automatically store certain data in a log file:

IP address
Entry page
Browser settings
Date and time of access
Retrieved data, operating system, and browser
Country of origin
Internet service provider
Time zone
Content of the request
Access status
Transferred data volume
Last visited website
Activated browser plugins

This data is used for the operation of the website, for the security and stability of the system, as well as for statistical purposes. No personal user profile is created.

Contact: You can contact us by email. The processing of this data is for the purpose of correspondence and processing of your request. You can object to this processing at any time. Send your objection to info@nakedfood.ch.

Newsletter delivery: Subscribe to our newsletter to regularly receive information about products, offers, promotions, and our company. We use your email address for delivery and collect technical data such as browser information and IP addresses to improve our services. You can unsubscribe at any time by clicking on the corresponding link at the end of the newsletter or by sending us an email to info@nakedfood.ch.

Customer and business relationships: We use personal data to offer you our contractual or pre-contractual services and to provide other services requested by you. The nature, scope, purpose, and necessity of data processing depend on the respective contractual relationship. Processed personal data include master data such as name and address, contact data such as email address and phone number, contract data such as services used, and payment data such as bank details and payment history. The data will be deleted when they are no longer required to fulfill contractual or legal obligations. Legal retention requirements also apply.

Online shop: On our website, you can place orders in the online shop as either a B2C partner or a B2B partner either as a guest or by opening a customer account. When ordering or registering, you must provide your name, address, company, email address, and date of birth. Your order data is stored in your customer account. For online banking, we use cookies to maintain your login for a certain period and to log you out for security reasons. We also store your IP address and the time of transactions. The personal data you provide will only be used to process your order. If you have a customer account, you can log in with your username and password for future visits and do not need to enter your address and payment information again. Your password is stored encrypted and cannot be viewed by us. You can view and change your account details at any time. Once there are no more open orders, you can request to have your customer account deleted. In this case, you will need to log in again for each new order. All data that we are not legally required to retain (e.g., in accounting) will be deleted once the order is completed.

REVOCATION

Of course, you can revoke permission for the use, processing, and collection of data at any time by sending us a corresponding message.

Simply send an email to the address: info@nakedfood.ch - the customer account will then be deleted. However, this does not apply to the data required to process a current order. Upon receipt of your objection, we will no longer use, process, or transmit the affected data for purposes other than processing your order, and we will also cease further sending of promotional materials, including our catalogs, to you.

COOKIES

On our website, we use cookies, small files that are stored on your device when you visit our site. This allows the website to store certain settings and information (such as login data, language settings, etc.) for a certain period, so you don't have to re-enter them every time you visit. There are different types of cookies:

- Necessary cookies: These are essential for the functioning of the website or certain functions. For example, they enable switching between pages without data loss or staying logged in. These cookies are only temporary (session cookies), and the website may not function properly if they are blocked.

- Performance cookies: These collect information about how the website is used, such as how visitors arrive at the site, which pages are visited most frequently, and how visitors navigate. They also help us gather statistical and analytical information, such as the number of visitors to the website. These cookies are used to monitor activities on the website and improve performance.

- Advertising or targeting cookies: These cookies enable personalized advertising on our website or other websites. They can also be used to assess the effectiveness of advertising. Most browsers accept cookies by default, but you can adjust your settings to reject or delete cookies. However, this may affect the usability of our website. For more information on managing cookies, visit https://allaboutcookies.org. Here you will find instructions for the most common browsers: Microsoft Edge, Firefox, Google Chrome, Safari, Opera: https://www.cookiesandyou.com.

MARKETING AND ANALYSIS SERVICES

We use various services from Google to conduct marketing and analysis activities. These services include:

Google Analytics 4: This web analytics service allows us to analyze user behavior on our website. Cookies are used to collect information about your use of the website. The IP address is anonymized so that direct identification is not possible.
Google Tag Manager: This service allows us to manage and update tags on our website without having to change the source code.
Google Conversion Linker: This service helps us track conversions across different devices and channels.
Google Ads: We use Google Ads for our advertising campaigns.
reCAPTCHA: This service protects our website from spam and abuse.

Google typically uses cookies to provide these services. The information collected by the cookies, including your IP address, is transferred to and stored on Google servers in Ireland or the USA. Google may process personal data for advertising purposes in any country where they have facilities.

We have entered into a data processing agreement with Google to ensure that your data is protected and not disclosed to unauthorized third parties. For data transfer to the USA, Google uses standard contractual clauses of the European Commission to ensure an adequate level of data protection.

For more information on the processing of personal data by Google and on privacy settings, please refer to Google's privacy policy.

Google Analytics 4 also uses the "demographics" feature to create statistics about the age, gender, and interests of page visitors. This information is obtained through the analysis of advertisements and third-party information. However, the collected data cannot be attributed to a specific person and is deleted after two months.

Google Tag Manager:

We use Google Tag Manager to integrate and manage Google's analysis and marketing services on our website. Google Tag Manager is a tool that allows tags to be created and monitored on our website without the need to write new code. The Tag Manager itself does not collect personal data as it is a cookie-less domain. However, it triggers other tags that may collect data. However, the Google Tag Manager does not access this data. If you have enabled deactivation at the domain or cookie level, this also applies to all tracking tags implemented through Google Tag Manager.

Google Ads:

On our website, we use the Google Ads online advertising program. If you come to our website via a Google ad, Google Ads sets a cookie on your device (a so-called "conversion cookie"). These cookies expire after 30 days and do not contain any personal data for identification. If you visit certain pages of our website and the cookie is still valid, Google and we can recognize that you clicked on the ad and were redirected to the website. Each Google Ads customer receives a different cookie, so cookies cannot be tracked across Ads customers' websites.

The information collected with the help of the conversion cookie is used to create conversion statistics for Ads customers who have opted for conversion tracking. We do not receive any information that could personally identify you. The information collected by the cookie about your use of our website is generally transferred to a Google server in the USA or Ireland and stored there. Based on the collected information, interest-based categories are assigned to your browser, which are used for interest-based advertising.

Through the use of Google Ads, we can reach users who have already visited our website. This allows us to target our advertising to audiences who have already shown interest in our products or services. If you have a Google account, you can opt-out of personalized advertising at the link provided.

For more information on the terms of use and privacy in Google Ads, please visit this link.

Google Conversion Linker:

We use the functions of Google Conversion Tracking on our website. This allows us and Google to recognize whether users have taken certain actions. For example, we can analyze how often certain buttons have been clicked or which products are particularly popular. This information helps us create conversion statistics. However, we do not receive any information that allows us to personally identify the user. Google uses cookies or similar technologies for identification. For more information on Google Conversion Tracking, please refer to Google's privacy policy.

reCAPTCHA:

reCAPTCHA is a service from Google used to distinguish humans from computer programs. It is used to determine whether a specific action on the internet is performed by a human or a computer program. We use reCAPTCHA for double-opt-in for newsletter registration. For more information on data processing and privacy by reCAPTCHA, please refer to Google's terms of use and privacy policy.

SOCIAL MEDIA PLUGINS

On our website, we use social plugins from various social networks. These plugins allow you to share content or recommend products. The plugins come from Facebook, Instagram, Pinterest, and LinkedIn. If you are a member of these platforms, they may associate the call of the content and functions with your profile. Please refer to the privacy policies of the respective service providers for more information. Our website only embeds these plugins as external links.

When you visit our website and one of the social plugins is activated, a connection is established between your browser and the server of the social network. The content of the plugin is directly embedded into the website. As a result, the network learns that you have visited our website. If you are logged into the network, it can associate the visit with your account. If you interact with the plugins, the information is transmitted to the network and stored there. Even if you are not logged in, data can be sent to the networks. An active plugin sets a cookie with an identifier that the networks could use to create a profile of the websites you visit. For more information on privacy, please refer to the privacy policy of the respective network.

YOUR DATA

Upon written request, we will provide you with information at any time about which personal data about you is stored with us. You have the option at any time to have the data blocked or deleted by us. Excluded from deletion are solely the data that we need to process outstanding orders or to enforce our rights and claims, as well as data that we are required to retain by law.

We store your personal data in Switzerland and only disclose it if you expressly consent, if it is legally required, or if it is necessary to enforce our rights. We may also disclose your data to third parties if this is necessary for the use of the website or the provision of services.

When we transfer your personal data to third parties abroad, we ensure that these third parties adhere to the same data protection standards as we do. If the level of data protection in the country is not adequate, we look for suitable alternatives to adequately protect your data. This can be done by concluding standard data protection clauses of the EU Commission or other guarantees that comply with applicable data protection regulations. If this is not possible, we will only transfer the data if it is necessary to fulfill the contract.

We only store your personal data for as long as is necessary for the specified purpose or as required by law. If the purpose ceases to exist or a retention period expires, your data will be blocked or deleted in accordance with legal requirements. We also delete your data upon request, provided that there are no legal retention obligations. If we store your data due to a contractual relationship, it will be retained for at least as long as the contractual relationship exists or as long as legal retention obligations exist.

We take technical and organizational measures to protect your data against manipulation, loss, destruction, or unauthorized access, and to ensure compliance with data protection regulations. This includes encrypting your data when transmitted via our website. Our employees and commissioned service providers are obliged to maintain confidentiality and comply with data protection regulations. We continuously adapt our data processing and security measures to technological progress.

YOUR RIGHTS

You have the following rights regarding your personal data:

1. Right to information: You can find out what data we have about you and how long we keep it.

2. Right to rectification: You can have your data supplemented, corrected, or blocked.

3. Right to erasure: You can request the deletion of your data.

4. Right to data portability: You can request all your data and have it transferred to another controller.

5. Right to object: You can object to the processing of your data, unless there are legitimate reasons for doing so.

6. Right to withdraw consent: If you have given us your consent to process your data, you can revoke it and have your data deleted.

7. Right to injunction, determination, and elimination of unlawful processing: You have the right to take action against unlawful processing.

If you have any questions about your rights, you can contact our contact point or send an email to info@nakedfood.ch. If you believe that the processing of your data violates data protection law, you can also lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC).